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 | Over 40,000 Charlestonians Listen to WKCL Every
Week |
 According to George Barna, nearly half of all adults - 46% - listen to a Christian radio broadcast
in a typical month. The survey found that one out of every six U.S. adults (16%) listens to Christian radio on a daily basis,
which is more than double the percentage of adults who use any other Christian medium that regularly. Overall, just as many
adults (46%) said they never listen to Christian radio as said they listen at least once a month.
Another staggering
statistic: Of everyone who listens to Christian Radio, 45 percent are unbelievers. In other words, hearts and minds are searching
and this presents the Christian business community an opportunity to impact lives.
The whole family! Grandma &
Lil Johnny can listen together. Targeting its programming to reach an audience from 18 to 45 years of age and older, WKCL
offers a variety of music to appeal to such a large group.
Based on the response of the listeners since the station's
inception, the following is a projected profile of the WKCL listening audience. |
 | They are predominately Christian. |
| They believe in the family unit. |
| They desire to be a positive force in
society. |
| They listen to WKCL more as a way of
life rather than turning from station to station seeking fleeting entertainment. |
| They are generally middle-income, well
educated people who are discerning as to the part the media plays in their lives. |
| An increasing number of businesses are
broadcasting WKCL to their employees and customers during their regular working hours, thereby reaching another type of audience.
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| They are very loyal listeners because
WKCL expresses their own personal philosophy. |
| They are loyal and supportive of those
underwriters who make WKCL possible. They view the underwriter as one who respects or shares their deep felt beliefs. |
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