WHAT IS UNDERWRITING?
Underwriting is a way for WKCL to provide "thank
you" announcements to businesses, ministries and churches
the radio coverage area for their monthly financial support of the station. Listeners learn of these
businesses through on-air, non call to action announcements and wkclradio.com.
Christian business owners like you
support WKCL. This allows WKCL to recognize your sponsorship on-air and
to establish you in the minds of th listening audience as a local business that stands for Christian values
and supports the kingdom of God.
Christian radio listeners are
among the most loyal consumers in the country. WKCL's dependable listening
audience is filled with families, stable homeowners, responsible citizens and successful business
While WKCL cannot accept advertising
as a non commercial station, we can announce businesses and
churches that sponsor programming. Underwriting announcements allow listeners to know Christian businesses
for their generosity and sponsorship.
In exchange for your contribution to support this ministry, WKCL will recognize your
business on the agreed
days and times. Federal regulations allow WKCL to broadcast a non-promotional announcement
acknowledging your support of the station.
In addition to the underwriting, WKCL offers
underwriters brief pre-recorded interviews which
again share who you are with the listening audience. These features are called Listening
A 30 or 60 second radio spot on a commercial radio station which
reaches anywhere from 30 to 60 thousand
listeners can cost upwards from $60 to $100. This type of announcement usually involves a call to action, the
qualifying and promotion of a product or service in a competitive manner. Underwriting
involves no call to action,
the fact that a business is giving to support a non-commercial, non-profit ministry like WKCL.
Listening Posts, which are community-building in nature, are 45 to 60 seconds in
length, running 4 times a month
reach an audience of 50,000 plus. They are complimentary to those businesses and churches who sponsor
WKCL at at least $50 per month. The benefits and blessings of being involved with
radio are real! Call
WKCL at 843-553-1525 to become an underwriter of WKCL.
BECOME AN UNDERWRITER
If you are an Evangelical Christian Church,
Business-Owner or Parachurch Ministry, please feel free to call
Tell 50,000 people about your event this week! WKCL's weekly number of listeners
has historically ranged from
40,000 to 50,000 listeners over the past ten years. Churches,
church events and Christian-owned businesses
who underwrite, receive significant
exposure to a very loyal and large listening audience for extremely reasonable
To learn more, please contact David at 843-553-1525 or e-mail him at firstname.lastname@example.org.
Below are links to information on packages offered by WKCL to serve the Christian
community of Charleston.