WHAT IS UNDERWRITING?
Underwriting is a way for WKCL to provide "thank
you" announcements to businesses, ministries and churches
the radio coverage area for their monthly financial support of the station. Listeners learn of these
businesses through on-air, non call to action announcements and wkclradio.com.
Christian business owners like you
support WKCL. This allows WKCL to recognize your sponsorship on-air and
to establish you in the minds of th listening audience as a local business that stands for Christian values
and supports the kingdom of God.
Christian radio listeners are
among the most loyal consumers in the country. WKCL's dependable listening
audience is filled with families, stable homeowners, responsible citizens and successful business
While WKCL cannot accept advertising
as a non commercial station, we can announce businesses and
churches that sponsor programming. Underwriting announcements allow listeners to know Christian businesses
for their generosity and sponsorship.
In exchange for your contribution to support this ministry, WKCL will recognize your
business on the agreed
days and times. Federal regulations allow WKCL to broadcast a non-promotional announcement
acknowledging your support of the station.
In addition to the underwriting, WKCL offers
underwriters brief pre-recorded interviews which
again share who you are with the listening audience. These features are called Listening